Clear pricing for a clear use case.
Try Smartwebchat free for 14 days without a card. After that, stay monthly.
Single Customer
€149 excl. VAT / month
For a business running one customer assistant on its own website.
Includes:
- ✓ 1 AI Customer Assistant
- ✓ 5,000 standard messages per month
- ✓ 1 user
- ✓ website and document knowledge base
- ✓ enquiry and lead capture
- ✓ appointment paths
- ✓ analytics
- ✓ human handover
- ✓ widget colours and customer logo
- ✓ Mistral as the default model
No card · monthly billing
Agency
€499 excl. VAT / month
For agencies managing multiple customer assistants.
Includes:
- ✓ 15 AI Customer Assistants
- ✓ 25,000 pooled standard messages per month
- ✓ 2 users
- ✓ separate knowledge per client
- ✓ multi-tenant management
- ✓ analytics
- ✓ API and webhooks
- ✓ priority support
- ✓ customer colours and logo per assistant
Try free for 14 days — Single Customer assistant with 1 bot
You can then book the Agency plan directly from your account.
Whitelabel
Custom pricing
For partners that want to offer Smartwebchat under their own brand.
Includes:
- ✓ Agency capabilities
- ✓ remove Smartwebchat branding
- ✓ custom verified widget domain
- ✓ contracted assistant and message volume
- ✓ tailored onboarding
- ✓ agreed SLA
When usage grows.
- Standard overage:
- €5 per additional 1,000 standard messages.
- Agency:
- €49 per additional assistant / month.
- Additional user:
- €39 / month.
Optional premium models can follow a different usage and cost model.
Which plan fits?
- One website?
- Single Customer.
- Multiple clients?
- Agency.
- Your own brand and widget domain?
- Whitelabel.
Compare all features
| Feature | Single Customer €149 | Agency €499 | Whitelabel |
|---|---|---|---|
| Chatbots | 1 (fixed) | 15 incl. + €49/additional | custom |
| User access | 1 incl. + €39/additional | 2 incl. + €39/additional | custom |
| Included messages/month | up to 5,000¹ | up to 25,000¹ (pooled) | custom |
| Overage (beyond included quota) | €5 net / 1,000 msgs¹ | €5 net / 1,000 msgs¹ | custom |
| Premium models (GPT-4o) | optional (pay per use) | optional (pay per use) | optional (pay per use) |
| Knowledge base & RAG | ✓ | ✓ per client | ✓ per client |
| Lead capture | ✓ | ✓ | ✓ |
| Booking integration | ✓ | ✓ | ✓ |
| WhatsApp channel (360dialog access extra) | ✓ | ✓ | ✓ |
| Custom branding | ✓ | ✓ | ✓ |
| Multi-tenant dashboard | — | ✓ | ✓ |
| Remove Smartwebchat branding | — | — | ✓ |
| Data processing agreement (Art. 28) included | ✓ | ✓ | ✓ |
| API & webhooks | ✓ | ✓ | ✓ |
| Support | Priority | Dedicated |
¹ Standard model (Mistral Small, EU hosting). Additional messages beyond the included quota cost €5 net per 1,000 messages (standard model, fixed price). Premium models (e.g. GPT-4o) and embedding use up the included credit faster — the overage rate stays the same, but each message consumes more tokens. In the Agency plan, the included quota is pooled across all assistants.
Frequently asked questions about pricing
Do I need a card for the trial?
No.
How long is the trial?
14 days.
Is billing monthly?
Yes at launch.
What happens after 5,000 messages?
Standard overage is €5 per additional 1,000 standard messages.
Is Whitelabel included in Agency?
No. Removing Smartwebchat branding and using a custom widget domain are Whitelabel capabilities.